Toronto Fundraiser’s Debut Novel a Rollercoaster Ride through Faith, Hope and Modern-Day Charity
Fundraising and communications specialist, Gail Picco, launched her debut novel in Toronto on September 10 2015.
What the Enemy Thinks You Have opens with Rob Ford in the mayor’s chair and charity marketer, Beck Carnell, barely able to drag her self to work as CEO of Social Good, a firm catering to charities and interest groups.
Equally haunted and comforted by her upbringing in the fishing village of Herring Neck, Newfoundland, Beck does battle with her demons and challenges her rivals in the competitive world of modern-day fundraising, a world where misery fuels fundraising opportunity.
Beck’s army is a driven group of Robin Hoods made up of political organizers who have given up on elections, social media sages looking for impact, and newcomers to Canada seeking success. Their political shrewdness is matched only by their desire to find a place in the world.
Picco calls the book a dark comedy that explores the stage after heartbreak, the stickiness of childhood memories and how landscape forms identity. It has been designated an Editors Choice™ and Rising Star™ book by publisher, iUniverse.
The author has worked for some of Canada’s largest charities and international NGOs, as well as grassroots organizations. She was born and raised in Newfoundland.
What the Enemy Thinks You Have is the first in a three-part series of Beck Carnell novels. Picco is currently at work on book two, entitled But For the Grace of God.
“What The Enemy Thinks” author draws on Herring Neck for inspiration
Published on September 18, 2015
New fiction explores challenges of contemporary society
St. John’s Telegram
Published on October 10, 2015